Wednesday, December 23, 2009

Why You Need A Success Mindset

Why You Need a Success Mindset

You hear it all the time: "success is a state of mind." There are people who would argue that success is a natural result of proper planning, preparation and focused action, and that viewpoint certainly holds a grain of truth - but there are also many exceptions to disprove that "rule." Have you ever wondered how two people can attempt the same objective in the same way and only one of them succeed? Is it sheer luck? Timing? Tenacity? More often than not, it's a person's mind-set that determines whether they fail or succeed.

What is a mind-set, anyway? Typically a mind-set refers to your predominant state of mind day to day. It's what you think about, focus on, and expect from your daily experiences. Think negatively, expect the worst, feel pessimistic about your options and that's exactly what you'll seem to draw into your life. Likewise, think positively, expect the best and focus on a successful outcome and you get it most of the time.

Makes sense, right? But how exactly does this work? Why is a success mind-set so important? There are three big reasons:

1) A success mind-set boosts your confidence and self-belief.

A lack of belief in yourself usually comes along with a sense of powerlessness and futility, which is the exact opposite of a success mind-set. Lack of confidence means you see no point in trying to be successful because it won't happen anyway. Obviously, this type of mind-set is a recipe for failure in any endeavor.

Having a true success mind-set, on the other hand, means you believe in yourself and your capabilities. You believe you can succeed at nearly anything you try, and you're willing to give it your best shot. Even better, the more you do try, the more confidence and self-belief you build - until you're virtually unstoppable!

2) A success mind-set strengthens your determination.

Without a success mind-set, one failure is enough to convince you that pursuing your goals is a waste of time. Tenacity and determination don't exist in your world. If you don't become a raging success the first time you try, you surmise that it simply wasn't meant to be. Unfortunately, few things worth having are obtained so easily!

A success mind-set, however, strengthens your awareness that a failure is not the end of the story - it's just one more way that didn't work out the way you planned. In fact, a true success mind-set makes it obvious that the only true failure occurs when you stop trying.

3) A success mind-set encourages fruitful actions.

Have you ever found yourself wandering in circles because you didn't know the best way to approach a specific goal? Perhaps you had an idea of the best course of action but you felt intimidated by some of the action steps required. As a result, you may have kept sabotaging your efforts as you searched in vain for an easier or less frightening way to your goal.

With a true success mind-set, you'll always know the most effective action steps that will lead directly to your goal. As already discussed, you'll also have the inner confidence and determination to pursue them - which is a sure recipe for . . . you guessed it; success!

If I had to sum up how to develop a success mind-set into as few words as possible, I'd say this:

- Go for your dreams.
- Think positively.
- Believe in yourself.
- Believe you can do better.
- Learn, grow and develop yourself.
- Be willing to take chances.
- Give it your all.
- Expect the best in every situation.
- Be willing to fail.
- When you fall down, get back up and try again.

Keep doing that and you can't help but become successful, from the inside out.
Have A Happy Holiday and A Great 2010

Tuesday, December 30, 2008

Business Blogging engage your Customers

Business blogging is now seen as the best way forward to connect with your customers on a regular basis. At one time designing a website was the way to go to showcase your services and goods, but not any more. Business blogging is definitely the smart way to build customer relationships.

What do blogs have that websites don't? Well, for a start a blog is a website, but it's designed in a different way to connect through Really Simple Syndication or RSS to the search engines and anyone who wishes to receive updates regularly - one thing a traditional website doesn't do.

But more importantly, a business blog allows you to build relationships with your customers by allowing your personality to shine through. No-one likes the gimmicky sales pitches, they are becoming a thing of the past. What we want now is a 'connection' with the people who are selling us services and products.

When you write a blog for your business, it's important you share some of your personality with your readers. You don't have to go into the personal side of your life, however, if you want to make strong connections it's important for you to share your story, for example:

Why did you start this blog?

Why should people buy from YOU and not someone else?

What are your experiences of using the products or services?

Why are you promoting these particular products or services?

In your opinion, what are the benefits of using them?

You may have heard of the old saying in marketing 'People buy from people'. This is absolutely true, but remember, when you are selling online your customers or the 'people' in the marketing saying can't see you in person. This is why it is so important to build your business blog in a way that you connect with your readers and build strong relationships using your personality.

And now I invite you to join me for my free weekly teleclasses, where I help small business owners to start an online business using blogs and info products. Get started today by checking out my tips and advice on http://www.StartAnInternetBusinessBlog.com and sign up for my free teleclasses.

Thursday, December 25, 2008

Business Week Reports Holiday price Wars

BusinessWeek Reports the Beginning of Holiday Price Wars

“I have never seen any environment like this. The fight is on … They are all scared.”

According to BusinessWeek, retail price wars have begun and they are brutal. Retailers are seeing same store sales decline in double digit numbers at the most important time of year and they don’t know what to do except mark it down.

Sales planning has gone to the wind and retailers are doing whatever they can to salvage the season. The article quotes one retail spokeswoman as saying that their approach will be to take better care of customers rather than “throwing money to marketing activities.”

However, now more than ever is the time to practice innovative retail marketing. Traditional techniques may not yield the necessary impact but stores in crisis need to do something dramatic to drive in customers. Marketers need to take a huge breath and stop flailing around just long enough to come up with a better plan than “how low can you go” otherwise we’ll all find ourselves in bigger trouble after the dust settles.

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Monday, December 15, 2008

Big retailers slash Margins New York Times Article

Big retailers Slash Margins New york Times Article

Desperate Retailers Cut Into Their Own

Margins



The New York Times this morning reported on the weekend’s sales results from every possible statistical angle. It was a tale of two economies, the overall economy holding and the retail economy holding on for dear life.

A quick highlight of the weekend stats:

  • Shoppers spent 7 percent more this year than last
  • Sales increased 3 percent compared with last year
  • Foot traffic was up almost 2 percent (although a separate report said that foot traffic was down 11 percent)

Despite these seemingly encouraging statistics, many retailers did not report their weekend sales as usual and will instead roll them in with the monthly reports. J.C. Penny went so far as to say that, “in light of the challenging and volatile economic climate, and shifts in this year’s retail calendar, we don’t believe that reporting sales data for any one day (or weekend), including Black Friday, would provide a meaningful barometer of our business.” Interesting.

Unfortunately, Black Friday may not have changed the color of retail financials because the discounts, savings and sales cut so deep that the moderate increases reported haven’t changed anything. You heard it here first. We warned just a couple of weeks ago that retailers should be careful of using lower prices rather than innovative marketing to lure shoppers (BusinessWeek Reports the Beginning of Holiday Price Wars). Now that they’ve done it for Black Friday, shoppers expect even greater price decreases leading up to the holiday and plan on holding their collective breath until they get it. This marketing tactic in this climate may be the ultimate bridge to nowhere.

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Saturday, December 13, 2008

Free Business Marketing Plan for The New Economy

Happy Holidays Free Business Marketing Plan Below it's really FREE

I'm writing this Blog Post because we are crazy Busy with our Clients bringing Customers to their stores and Websites, and can't be in all places at once this holiday season,
The following is a plan any small Business can implement today and increase your Business by Tomorrow, and it's FREE
Happy Holidays from Big Ticket Promotions

Craigslist

The easiest and Fastest way to reach potential customers, go to craigslist.com find your catagory and post a classified ad, the ad will show on google but better yet a large portion of your customers are searching Craigslist. You also need to Search FREE CLASSIFIEDS and post on as many local sites as you can. Cost to your business FREE!!!

Merchant Circle
Build up your free Merchant Circle listing and Network, Post coupons they show up on Google in hours. Write Newsletters send to your customers and Circle. Cost to your business FREE!!!!
If you're not a Merchant Circle Member
Click Here Now and sign up Free No Strings attached

Classified ads
Local classified ads are a cheap way to get traffic to your website and bring you new customers.
Sample ad Free Report 7 things you need to know before buying an appliance www.joesappliance.com or call now (xxx) xxx-xxxx

For Local Retail Stores and Restaurants
Work Smart not Hard. The 3 mile radius around your business is your bread and butter. Target this area with Door hangers, Local Community newsletters, local shoppers, email marketing campaigns (you can actually buy an email list of your zip code), Direct mail Post Cards and the least expensive way Flyers have one of your people puy them on mailboxes tape them don't put them in the Mailbox it's against the law.

Work your customer List
if you have a customer list reach out to those people with a special holiday offer, mail them, email them, even call them on the phone and wish them a happy holiday and tell them you have great Vip specials only available to your best customers as a holiday gift for their Loyal Patronage.

Ad words
This is a great tool for You're Local Business to Promote and Market your product to people in your area looking for a specific product or service. Here's how to get started.

  1. Open an Ad Word Account with Google.
  2. Start Small choose a budget of $20 a day
  3. Create a few ads, always put your phone number. Local searchers will call your business if they need something right away instead of clicking your ad, this keeps your costs down.
  4. Start out with a default bid of .25 and use the selection tool to show your ads only in the area you service.
  5. Pick your keywords, you can use googles tool but I have found the best tool to find great keywords and phrases is Keyword Elite, if you want to see this product work click here.
  6. Create a simple ad Joe's Pizza specials, buy 1 dinner get one at 1/2 price, 2290 jones rd. your town 555 1212 this week only
  7. Don't send the customer who clicks on your ad to your website, create a simple page at Google's Page creator that sells your deal tell your customers to print it out like a coupon and bring it in to take advantage of your limited time special offer. Make sure you put a prominent link to your Website if you have one, if you don't have a website make sure all your info is on the page and landing page.
  8. Now you are ready to test your ad, be patient let it run for a few days and watch your placement, you always want your ad to have an average position of 3 to 4 so you show above the fold where you are seen as soon as the searcher hits the search results.
Get started, Theirs no time like NOW to get more customers If you have questions, leave them as comments and I'll answer them on the blog for all our readers to see. You can also send an email through this page, I'll answer within 24 hours.If you feel you don't have the time or experience to implement the Marketing Plan Send me an email and we can see if we can help. Please do not call the office as we are working around the clock to maximize our present clients campaigns for the holiday season.
Don't forget to subscribe to my blog so you can get posts automatically.Use the subscribe button at the top of the page.

Happy Holidays,
Rich
P.S. Use these simple steps immediately, don't wait, you owe it to yourself, family and employees to successfully Market your Business NOW.

PPS. If you really need my help shoot me an email, I may send you an answer at 1:30am but I'm always here to Help.
bigticketpromos@gmail.com

Friday, November 21, 2008

Recession Proof Your Business

Watch the news lately? It seems that the media is out to destroy our economy, everything is doom and gloom. Don't let this get you down there are ways to survive and thrive even in an economic down turn. The key is to go over all your fixed overhead costs and look for ways to reduce these costs, check your Lease, phone bill, utility bills, cell phone bills, cut overtime and look to save even a few percent every way you can. Then you need to increase your marketing and visibility while your competition has buried their heads in the sand. If you don't have a large marketing and advertising budget you need to use as much free marketing as possible, spend your time instead of your money. To find out more go to Big Ticket Promotions.

Great article on Strategic Alliances

A Quick Lesson on How Strategic Alliances Can Help Your Business Today

A Quick Lesson on How Strategic Alliances Can Help Your Business Today Read more at EzineArticles »

Sunday, November 9, 2008

7 steps to marketing your Online or Offline Business using email lists

Effective marketing online or offline is all about collecting names and email addresses from prospects and customers.

1. You must make collecting the email addresses of your customers a system.

2. Email is the best way to stay in touch with your customers.

3. If you create a list, your email promotions to your list are now free.

4. You build your email list by offering something free like a free report if online or by just adding email address ____________ to your sales form for offline, also a simple offline contest works well even if it’s to win a free pizza.

5. You then follow-up with soft selling emails, always giving useful information and promoting your sale or special offer.

6. The key to success for your local business is to give people a reason to come in now. You can do this by offering a limited time Sales Event or limited time specials. I like VIP customer specials for existing customers in which they need to bring a copy of the email in, it makes them feel special.

7. These principles apply to all types of marketing online and offline and it’s all in the list, scheduled communication and helpful information will make your emails welcomed by the customer and they will want to open them.

This process can be automated or can be done by hand depending on the size of your list and the volume of business you are doing. Most online merchants will use an automated system, most offline merchants will start out by hand.

click here to see Big Ticket Promotions Webpage

Thanks Rich

Wednesday, November 5, 2008

How to Actually Rank For Any Keyword With a Legitimate Search Engine "Loophole"...

I usually don't pass these type of things on but this actually works.

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.

And that's if you can even get ranked for any Major Broad keyword without pay per click, to begin with...

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.

Your Local Business will come up on top in longtail keywords on Google which is great but

The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.

Search marketing(Nationally) has finally become what everyone feared it would - a game reserved for big business.

But what if there was still a way to legitimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact - what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It's happening right now, as we speak, on MSN.com

Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google's results?

Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

How does this work?

Watch this video to find out:

WATCH THE VIDEO

Like I said - forget about Google for Broad Keywords.

Focus on something that you can actually WIN with, and win big!