Newspapers work very well in most markets, but I've found using classifieds that promote my landing page and automatic 1800 number with a prerecorded 24 hour message has out performed traditional display advertising. the best part of these cheap little ads is if worded right they can get you on the first page of Google under local search terms such as Pool Tables Smithtown, hot tubs Syracuse or Pools Flemington NJ, you get the point. Display ads can also work very well, on July 17 I ran a saturday display ad in a major Newspaper in my area and within one day I was one page 1 of Google and yahoo organically, and 3 weeks later I'm still there. I'm not talking about broad based national keywords but for local searches you can't beat it. I spent $1200 on the ad, sold 4 products with an average retail of $6200 each and made a gross profit of $5600, so I made my money back, made a profit and still have people calling and buying off the internet listing for that particular ad.
Good marketing,
Rich
Scroll down to the previous post on using Google Ad Words for pennies per day
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