Effective marketing online or offline is all about collecting names and email addresses from prospects and customers.
1. You must make collecting the email addresses of your customers a system.
2. Email is the best way to stay in touch with your customers.
3. If you create a list, your email promotions to your list are now free.
4. You build your email list by offering something free like a free report if online or by just adding email address ____________ to your sales form for offline, also a simple offline contest works well even if it’s to win a free pizza.
5. You then follow-up with soft selling emails, always giving useful information and promoting your sale or special offer.
6. The key to success for your local business is to give people a reason to come in now. You can do this by offering a limited time Sales Event or limited time specials. I like VIP customer specials for existing customers in which they need to bring a copy of the email in, it makes them feel special.
7. These principles apply to all types of marketing online and offline and it’s all in the list, scheduled communication and helpful information will make your emails welcomed by the customer and they will want to open them.
This process can be automated or can be done by hand depending on the size of your list and the volume of business you are doing. Most online merchants will use an automated system, most offline merchants will start out by hand.
click here to see Big Ticket Promotions Webpage
Thanks Rich
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