Using Ad Words to Compete Locally

Ad words is a great tool for You're Local Business to Promote and Market your product to people in your area looking for a specific product or service. Here's how to get started.

1. Open an Ad Word Account with Google.
2. Start Small choose a budget of $20 a day
3. Create a few ads, always put your phone number. Local searchers will call your business if they need something right away instead of clicking your ad, this keeps your costs down.
4. Start out with a default bid of .25 and use the selection tool to show your ads only in the area you service.
5. Pick your keywords, you can use googles tool but I have found the best tool to find great keywords and phrases is Keyword Elite, if you want to see this product work click here.
6. Create a simple ad Joe's Pizza specials, buy 1 dinner get one at 1/2 price, 2290 jones rd. your town 555 1212 this week only
7. Don't send the customer who clicks on your ad to your website, create a simple page at Google's Page creator that sells your deal tell your customers to print it out like a coupon and bring it in to take advantage of your limited time special offer. Make sure you put a prominent link to your Website if you have one, if you don't have a website make sure all your info is on the page and landing page.
8. Now you are ready to test your ad, be patient let it run for a few days and watch your placement, you always want your ad to have an average position of 3 to 4 so you show above the fold where you are seen as soon as the searcher hits the search results.

This is enough for today, it will get you started, tomorrow we will ad more simple steps to further your campaign and tweak it for maximum results at the lowest costs. If you have questions leave them as comments and I'll answer them on the blog for all our readers to see.
Don't forget to subscribe to my blog so you can get posts automatically.Use the subscribe button at the top of the page.
Scroll the previous posts for more info on Marketing.
Thanks,
Rich